Jupiter Research released a new report, Compelling Benefits of Multivariate Web Site Testing But Adoption Remains Low. I guess the title says it all but here are some charts I put together to summarize:
Note that this includes A/B testing, meaning only a fraction of marketers are doing multivariate testing.
The large majority of early adopters have received gains from testing, but only 68% of testing users have raised conversions. That number should be much higher!
But I guess if it was, I wouldn’t have as much to write about.