I read the 2005 edition of the Landing Page Guidebook already and it really helped me learn the fundamentals of landing page optimization (LPO). Finally MarketingSherpa released a new edition for 2008 and it is a hefty upgrade. I’ve ripped this straight from the SherpaStore just so you can see how much work they did:
|Comparison Chart: Landing Page Handbook 1st vs 2nd Edition|
|1st Ed||New 2nd Ed|
|Useful Stats & Data Charts||16||54|
|Sample Landing Pages||59||114|
|Design and Copy Tactics||Jun 2005||New Nov 2007|
I’ve just started reading it, so I’ll have to post my thoughts on it later, but I wanted to link to a recent webinar they did based on this new information. The webinar was “Top 5 Tests to Raise Landing Page Conversions”. Here are the slides in PDF and the audio in mp3. If you don’t want to buy the new handbook or want to get a few great tips quickly, this is a great way to do it.