Test to success

28 11 2007

Jupiter Research released a new report, Compelling Benefits of Multivariate Web Site Testing But Adoption Remains Low. I guess the title says it all but here are some charts I put together to summarize:

Chart of those using testing

Note that this includes A/B testing, meaning only a fraction of marketers are doing multivariate testing.


Success in using testing


The large majority of early adopters have received gains from testing, but only 68% of testing users have raised conversions. That number should be much higher!

But I guess if it was, I wouldn’t have as much to write about.