Case Study:

18 12 2007

I try to keep this blog non-company specific but my boss Frans Keylard, Director of Optimization, helped write up an informative case study of a client he worked on, The case study is 4 pages long, covering the process and analysis of a multivariate test we did on one of’s landing pages. You can download it from, it requires a name and an e-mail to get it (sorry!)

Here’s my favorite image from the whole thing… optimization results